The latest campaign featuring Roger Federer

The collaboration between JURA and brand ambassador Roger Federer began back in 2006. The communications campaign is now entering a new phase. The message consistently focuses on everything that JURA automatic coffee machines do to perfection: Speciality coffees – freshly ground, not capsuled.

For versatile and perfect coffee enjoyment: E8

The latest generation of JURA’s most successful coffee machine model boasts a reinterpreted design and a range of benefits previously found only in the premium class.

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The campaign sujets for print and online

A series of new photographs have been taken to accompany the film. The photographs will feature in printed adverts, online banners and posters. They show Roger Federer and JURA’s coffee machines coming together to create an independent and distinct combination of clarity, design and style that is in a league of its own.